Online marketing is considered the present and future of the business world. This is because of the huge increase in the number of internet and digital device users in different parts of the world. Although digital marketing was present before, the global pandemic shifted the business completely in favor of digital marketing, making it more prominent than the traditional forms of marketing.
As technology and business depend on each other and continue to experience immense growth, pursuing a digital marketing course will give you the skills necessary to build a future-proof career and thrive in the fast-changing global marketplace. Upon successfully graduating from this course, you can explore a variety of lucrative careers in this industry.
In case you are confused about choosing a digital marketing course over others, here we have discussed why you should study digital marketing in 2023.
Why should you learn digital marketing?
According to Statista reports, there are more than five billion internet users in the world, which accounts for about 63% of the world population. Out of this, 4.7 billion people are active users of various social media platforms. These statistics are enough to suggest why pursuing digital marketing is the best choice in the current market scenario.
With more than half of the global population maintaining a strong social media presence, companies around the world depend on digital marketing strategies to reach their target audience. Online channels are the best way to market your brand or product to potential customers. As per LinkedIn reports, companies are spending around five to 15% of their annual revenue on devising digital marketing campaigns and advertisements.
By pursuing a digital marketing course, you will learn the essential skills and tools required to create effective digital marketing strategies, which will help you land lucrative job roles in the marketing industry. A digital marketing course will take you through valuable lessons in content marketing, social media marketing, Search Engine Optimization (SEO), paid search campaigns (PPC), email marketing, video advertising, website optimization, data analytics, and digital marketing strategy.
What are the career opportunities in digital marketing?
With technology slowly advancing into every part of our daily life, the scope of digital marketing is huge and offers flexible and stable jobs with many perks and benefits. Here are a few of the popular career opportunities in the digital marketing industry.
- Digital marketing manager
A digital marketing manager communicates with clients and supervises the operations of the marketing team to ensure that they work according to the preferences of the client.
- SEO specialist
A Search Engine Optimization (SEO) specialist finds relevant keywords and shares them with the content team to increase the web traffic on the company’s website and rank them higher on search engines organically.
- Content writer
A content writer produces various engaging and unique write-ups incorporating the SEO keywords that influence the decisions of the customer.
Some other popular career options are search engine marketing specialist, copywriter, UX/UI designer, social media manager, affiliate marketing specialist, etc. If you are interested in stepping into the world of digital marketing and exploring its several opportunities, enroll in a digital marketing course soon.
