You’ve recently invested hundreds of dollars in revamping your website to appeal to mobile users. Your mobile-friendly design is stunning, on-brand, and easy to navigate. Unfortunately, no one is visiting your brand-new site!
Without mobile traffic, you’ll never convert visitors into paying customers. Not sure how to generate more website traffic? Read on for the effective marketing strategies you need to reel in visitors today!
Create Helpful Content
Fresh, interesting, helpful website content will give people a reason to visit your website. It also gives previous visitors a reason to come back later. If you don’t have a content marketing strategy, your website will look outdated within a few weeks.
Sharing content on a regular schedule is an easy way to refresh your site. Content marketing will also show consumers your value and expertise. Prioritize providing consumers with content they want to read.
Learn more about your customers to provide them with relevant, personalized content. Over 80% of consumers want to be treated like a person, while nearly 75% get annoyed when content fails to align with their interests. About 45% of shoppers won’t spend time with content that doesn’t match their needs.
About 80% of shoppers are more likely to make a purchase when brands use personalization. Once they realize you understand them, consumers will start shopping from your business.
Personalizing your website content can also advance your relationships with customers. Your previous visitors will return to your website for additional advice and help.
To create personalized content, group your customers into distinct buyer personas. Gather keyword research for each group.
Keyword research will help you determine what information your customers are already searching for online. You can create content based on their search queries to appear for relevant searches.
Make sure to diversify your website content. Create blog posts, infographics, polls, quizzes, and videos. Each type of content will appeal to people in different phases of the buyer’s journey.
Review each post on a mobile device to confirm it’s optimized for smaller screens. End each piece of content you create with a strong call to action. Lead optimization will help you generate more paying customers!
Start Guest Blogging
Consider writing on someone else’s blog to start directing mobile traffic to your website. Share your experience and expertise with another audience. Within the blog post, add a link to your website.
Guest blogging on other websites will help you generate referral traffic. Readers will click on the link within the blog post to discover your site. Generating these backlinks can boost your organic
search engine rankings.
Backlinks are one of Google’s most important ranking factors. The more backlinks you generate, the higher your rankings will rise.
Appearing at the top of a search engine results page (SERPs) will help you appear for searches before competitors. More people will start finding your website as they complete relevant searches.
As you generate traffic from SERPs, your rankings will improve even more!
Search Engine Optimization
Search engine optimization (SEO) will help more people find your website and content online. About 68% of all online experiences start with a search engine. In fact, organic searches generate over 53% of all website visitors.
To improve your organic search engine rankings, focus on all four types of SEO:
- On-page
- Off-page
- Local
- Technical
On-page SEO involves optimizing your website content for relevant searches. Use the keyword research you gathered to create relevant content based on search habits. Add the target keyword to the content strategically.
Off-page SEO involves marketing tactics outside of your website. For example, gaining high-quality backlinks is a form of off-page SEO.
Local SEO will help you appeal to local consumers. Start by claiming and optimizing your Google Business listing. Ask customers to share their reviews on your profile to boost your ranking.
Your Google Business listing will appear on SERPs, helping more people find your business. Consumers can find a link to your website within your profile, helping you generate more traffic.
As part of your local SEO strategy, try appealing to location-specific keywords. If you have more than one business location, create dedicated pages on your website. Embed a Google Map onto each page to boost your local rankings.
Technical SEO involves the backend of your website. Once you have a mobile-friendly website, make sure it’s fast and secure. Follow Google’s Core Web Vitals to improve the user experience on your site.
These four types of SEO will help your rankings improve. Once you reach the top of SERPs, you can generate more mobile traffic. Consider hiring an SEO expert to boost your rankings quickly.
Online Advertising
Online advertising will help your brand appear in front of more consumers online. You can use platforms like Google Ads and Facebook Ads to start advertising.
With Google Ads, you can appear in front of consumers based on their search behaviors. For example, your ad could appear when someone searches for your products online.
Use Google Ads to create remarketing ad campaigns. These ads will appear in front of consumers who visited your website in the past.
Social media advertising using Facebook Ads will allow you to reach consumers on Facebook and Instagram. Your ads will look natural among organic posts, which could help you generate more clicks. As people begin clicking on your ads, you’ll generate more traffic.
Social Media Marketing
Share the content you’ve created for your website on social media. Social media marketing can help you reach a broader audience. Over 4.7 billion people (about 60% of the world’s population) use social media.
Use hashtags to ensure your content appears in front of your ideal customers. As people comment on your posts, respond back! Engage customers and encourage them to visit your website for more information.
Generate More Mobile Traffic Today
Generating mobile traffic is essential if you want to generate leads and sales. Use these tips to appear in front of your ideal customers online. With these strategies, you can boost your ROI and ensure your company’s growth.
Searching for more tips you can use for growing your business? You’re on the right blog. Explore our latest articles for more tips you can use to ensure success!
