Digital marketing lets you communicate directly with the customers who see your company’s content through your website’s comments, messages, reviews, and even social media posts. This is a clear indication that your company cares about what your customers say and think, and as a result, your customers feel respected and part of the community you are building.
Statistics show that traditional marketing generates 50% fewer interactions with customers than digital marketing. By having a Google ads ppc management, you get to drive traffic and generate leads.
Do you have a digital marketing strategy? If you don’t have one yet, here are 10 reasons why you need one NOW:
- A digital marketing strategy gives you direction and goals
Companies without a digital marketing strategy, repeatedly expressed in the best digital marketing books, are directionless. They don’t have a clear strategic goal for what they want to achieve online to gain new customers or build relationships with existing customers.
By building a proper strategy to run a digital marketing campaign, your digital marketing will give you direction and goals. With specific goals in mind, it becomes easier to know exactly what your company wants to campaign for online.
Additionally, writing a well-defined digital marketing strategy helps your company tackle crucial questions like how to sell your products and services and who to sell them.
- You’ll know your online audience and market share
Having a digital marketing strategy allows you to know your online audience. This means that you’ve done enough research about the customer demand for online services. More importantly, with a digital marketing strategy, you will understand your online marketplace, and in turn, will know your market share.
A digital marketing company in Vancouver, like any other digital marketing company, knows that tools are available from the main digital platforms where you can find out your company’s level of customer demand. So make sure to hire people who are familiar with online marketing tools.
- Your online absence is your competitor’s advantage
If you don’t put up enough resources for your company’s digital presence, or you’re still using obsolete traditional marketing strategies, then your competitors will have the advantage.
When your potential customers don’t find you online, they will find another company that provides the same products and services that you offer. This means that you are giving your competitors the advantage without them having to do much.
That’s why it is important that you invest in digital marketing strategies.
- Your customers are going digital
60% of the consumers agree that they cannot live without their smartphones. What this statistic indicates is that your existing and potential customers use their smartphones every day, from scrolling through social media to finding products and services such as an airport bus rental in Toronto. You need to be where your customers are. And in order for them to find you online, you must establish your online presence.
This is where online search engines come in. A part of your digital marketing strategy should be search engine optimization or SEO because understanding how it works and using it properly, will help you take the lead. Whether you’re in Saskatchewan or Vancouver, a B2B SEO agency can help you be on top of search engines so that when your potential customers find your product or service, they will find you in the top search results.
- Digital campaigns are easy to track and monitor.
Unlike traditional marketing, digital campaigns are much easier to track and monitor.
With the use of analytics tools, you can check for different ad content and even manage how your audiences react to each campaign. You can also check the number of visitors on your website, the number of page views, the average time a user spends on your website, bounce rates, and conversions, and analyze your growth over time.
You can even get an accurate measure of ROI, and also define the areas of improvement where you will know how to make your digital campaigns effective.
- Your brands become more interactive.
With digital marketing strategies such as social media marketing, blogging, improving search results, text messaging, online advertisements, email marketing, and affiliate marketing, you can definitely give your customers a more personalized experience.
With online videos, photos, blogs, and other forms of engaging content, you grab the attention of your audiences. These keep your audiences engaged and informed about your brand. By giving your audience more personalized ad content, you become more interactive with your customers and can even encourage them to make purchases the next time they see your brand online.
- It improves UX.
What does UX mean and what does that have to do with digital marketing? User experience plays a much larger role in digital marketing than you might think. Good digital marketing strategies provide customers with all the information needed about the product or services like cooler repair in Toronto and if or when the consumer found the information useful, it will drive them to follow through your website to find out even more information. And from that moment, UX will guide them to a conversion.
Google Search now factors UX signals into rankings. This means that the more accurate and complete information you provide, the higher your ranking is in Google Searches because UX is high.
Note that improving your UX will not only improve your organic ranking but make it easier for your customers to navigate your site and convert. That’s easily a win-win situation for you.
- You widen your audience reach.
With a digital marketing strategy, you can strategically focus to reach and increase the visibility of your brand.
Traditional marketing is an effective tool to reach your target audience. But if you are looking beyond this segment, then digital marketing can help you increase your overall reach. Digital marketing also provides you with new ways to target your audience, gives great brand exposure, and builds effective brand recognition.
- Time and resources won’t be wasted.
Even if you have sufficient resources for traditional and digital marketing, your money may be wasted. This is particularly the case in larger companies. Sometimes you’ll find different parts of a marketing department purchasing different tools or using different agencies to accomplish similar marketing tasks.
You can eliminate this duplication with an effective digital marketing strategy. Digital marketing strategies need not be costly, and there are strategies that, while very effective, are not expensive. You can also save money and reach more customers for less money than traditional marketing methods.
Thus, the use of a digital marketing strategy is cost-effective for your business and brings long-lasting results.
- Adjust at any time
Many digital marketing strategies are applied too soon or could be made better if companies could use customer feedback as they go. When this happens, you can adjust your campaigns to better communicate with customers. Traditional marketing methods do not allow that.
The production costs of traditional marketing are too much for it to be worth replacing every single promotional item because of a minor change. Digital marketing, however, allows for much more control of the quality of campaigns.
