Hoping to learn how to create Instagram ads?
Instagram has a large market, after all, with over a billion users. With the right ads, you could easily boost sales, traffic, and online visibility. Of course, you need to learn how to set up the ads first.
Fortunately, you don’t need to look high and low. We’ve got the steps and other tips right here. Continue reading our guide below to learn how to create Instagram ads today:
Account Setup
Before you can start advertising on Instagram, you first need to set up a Professional Account. This is as simple as going to your settings and upgrading. It will require you to link your Instagram to a Facebook business page.
Once you link the two accounts, you can start a social media advertising campaign. You’ll use the same Ads Manager as Facebook.
Types of Ads
Instagram allows you to run nine kinds of social media ads.
The ones you’ll likely start with are photo ads, video ads, carousel ads, and stories ads. Photo ads are the most basic so you’ll want to start there.
As you progress and get more familiar with how the system works, you should start using explore ads, shopping ads, IGTV ads, reels ads, and collection ads. IGTV and reels ads work much like videos on TikTok so you’ll focus on short, straight-to-the-point videos.
How to Create Instagram Ads
Go to your Ads Manager and create a new advertisement. Set your budget, schedule, and the range of demographics that these ads should target. Select the type of ad and then upload the photo or video assets.
You’ll also need to select the kind of call-to-action options that will appear. For example, you can set a link on the ad to take viewers directly to a product page or to a catalog.
Working With Instagram Influencers
Don’t forget that traditional paid ads aren’t your only avenue. You can use tools to buy Instagram likes and gain a larger following. This will boost your exposure to your posts and to your future ads.
Work with Instagram influencers too. These are people with thousands or even millions of followers. They can expose your brand or products to millions of people with a single endorsement post.
Of course, they don’t work for free. Look for an influencer within your budget and shows an interest in your niche.
Launch an Instagram Ad Campaign Now
Now you know how to create Instagram ads. Upgrade to a professional account, link to your Facebook business page, and use the Ads Manager. Don’t forget to spend money on likes and followers and invest in influencer marketing too.
Of course, there’s a lot more to master when it comes to social media marketing.
That’s where we can help. If you found this guide informative and you want to discover even more useful tips and tricks, check out our other posts today.
