More than 60% of marketers say that they measure the success of their content marketing strategy through sales.
Tracking sales is important, of course, but what about the other KPIs that can help show the process of getting those sales? Tracking those can help you to understand your sales and how to earn more.
But how do you track these content marketing KPIs? And further, how do you improve them for an increased marketing ROI? It can be intimidating to try to understand and utilize so many different metrics.
In this post, we’ll go over how to track some of the most important content marketing KPIs, as well as how to improve them. Keep reading to learn more!
Website Traffic
One of the most important KPIs for your marketing team to track is your website traffic. If no one is visiting your site, then no one is going to be buying your product or service.
You can easily track this KPI by using analytic software such as Google Analytics, or even the software available through your website hosting service. Be sure to track it consistently so you always have accurate data to compare. But, be sure to give your strategy time to work before deciding that a marketing campaign isn’t effective.
You can improve your website traffic by consistently putting out valuable, relevant content. This content will help people to find your site and will help to improve your rankings as you show search engines that you know what you’re talking about.
You can also help to improve this metric by posting it on content syndication platforms to gain even more exposure.
Time On Page
Time on page is an important metric to track because it can show you which content or pages on your website are being received the best. When a visitor finds content useful and interesting they’re more likely to spend more time on that page looking at it.
Creating content can be expensive and time-consuming, so you want to know that those costs are worth it.
This is another metric that you can track using analytic software.
When you track this KPI you should pay attention to what pages website visitors spend the most time on. If they’re tending to spend more time on your pages that have a certain medium of content such as video or a written blog then you know to focus on creating more of that.
Once you know what works best for your website visitors, you can improve time on page further by focusing on creating more of that content.
Keyword Performance
Most companies that use content marketing are also utilizing SEO or search engine optimization. The goal of SEO is to rank on search engines for certain keywords.
You can track your keyword performance either by using software that does it for you or by simply typing in the keyword you’re trying to rank for and seeing where you fall. However, checking manually is not usually an efficient technique.
By tracking it and seeing which keywords are ranking the highest you can see what strategies for SEO are working best for you. Keep in mind that SEO is part of a long game content strategy, so don’t track it too often. And when you do, remember that it takes time for changes in keyword rankings to take place.
You can improve this by implementing the SEO strategies that you see working across all content that you put out.
Improving your keyword performance can provide big benefits for your business. Higher rankings equal more visitors which means more chances to make a sale.
Start Tracking Your Content Marketing KPIs
Paying attention to your content marketing KPIs is critical to your business’s success. By improving these metrics you can in turn boost sales and profits, so they’re not to be ignored.
For other business tips, be sure to check out the articles in our business category!
