Whether it/s on your e-commerce site, on social media, or an online marketplace like eBay, how you visually present your product influences the amount of sales you’ll make. More than 90% of online customers state that visuals influence their purchase decision-making. In the ultra-competitive e-commerce space, you need all the help you can get to stand out from the competition. Here are some easy-to-implement tips on successfully showcasing your products.
Use an Image-Friendly Website Theme
If you’ll be selling on your website, you have to make design decisions with product display in mind. If you are using a professional web designer, let them know your product display ambitions. If, like most entrepreneurs, you’ll be using an e-commerce website builder, then make sure that you select an image-friendly template. On most website builders, you should have several e-commerce templates that support multiple images per product. Remember that potential buyers rely on your images to determine if the product is right for them, or to compare with other offerings. Get as many angles as possible to give them a comprehensive picture.
Use Professional Quality Images
Buying or hiring a quality camera isn’t expensive, in fact, most high-end smartphones can deliver impressive image quality on par with professional equipment. But, unless you understand photography, it’s always best to bring in a professional. Image quality is not just about the equipment, there’s lighting, background, angles, optimization for mobile traffic, and many more factors that only a professional eye can spot.
Include Video
Video has been a thing in online product display for a while now, but unfortunately, most implement it as an alternative to photographs and just include a video of the product from multiple angles. But with creativity, video can add so much more to how you communicate your product to potential customers. With video, you can show your product in action, being used as your customers intend to. You can have short “how to” clips covering a product’s operation and even maintenance. An unboxing video can show customers what to expect when their purchase is delivered, and how to set it up or assemble it. Video adds value, and if used correctly, it will drive sales. As with images, investing in a professional videographer will always pay off.
Get Your Product Descriptions Right
As it is with video, product descriptions are standard but most entrepreneurs lack creativity in how they do it. Yes, you should have your product specifications, but you must engage and convince a visitor that your product is what they are looking for. Explain what makes it unique from your competitors, what innovation it brings, the convenience it offers, the clever design you adopted, and everything else you believe the customer needs to know. Also, incorporate relevant keywords and optimise for search engines to help drive traffic to your page.
Conclusion
When selling online, it’s important to get your product display right; visuals are one of the biggest influences on online buyers’ decision-making. You can elevate your product display strategy by starting with a website template that is image-friendly. It also helps to get professionally shot images and to creatively include videos on your product page. You shouldn’t neglect the product descriptions, make sure they are engaging and highlight the value your product will bring to your customers’ lives.
