Do you want to create a sales funnel for your business? Wondering how you can master inbound lead generation?
If you want to get more leads and make your business as profitable as possible, you need to put some thought and effort into creating a great sales funnel. A great sales funnel can help you learn a lot about your customers and can help you warm them up to making a purchase step by step.
In this article, we’ll look at the 5 steps of the sales funnel and tell you how you can create a sales funnel that works for your business.
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Build Awareness
The first step of a sales funnel is the awareness stage. During this stage, you’ll make your first introduction to a potential lead or customer. There are a variety of ways to build this first bit of brand awareness with a customer.
Becoming aware of your business may include a customer clicking on a PPC ad, reading a blog post on your site, or even hearing about your brand via word-of-mouth.
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Generate Interest
The next stage of the sales funnel is the interest, or consideration, stage. In this stage, a potential customer might be gaining a small interest in your business, but may not be ready to make a purchase.
To further your relationship with them, this is where you should attempt to capture a lead. Creating a lead magnet, offering a free trial of your service, or launching a retargeting campaign, are always that you can capture a lead and build on their initial interest. You may also want to make use of lead generation services.
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Help Leads Make a Decision
The third stage of your lead generation sales funnel is the engagement, or decision, stage.
In this stage, a potential customer will be learning more about your product and trying to decide if it’s right for them or not. If they have any objections or questions, you’ll need to respond to them to encourage a purchase.
Offering a clear way for a lead to get in touch during the stage is critical. Using contact forms, live chat, and other contact options can be helpful. Using blog posts, sales pages, to educate customers can be helpful as well.
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Make a Sale
The next stage of the sales funnel is the action, or sales, stage. In this stage, a lead will purchase your product.
However, remember that you should make this as easy as possible for them. You should use CTAs and make it clear how a customer can begin the checkout process (AfterSell is a great site to find out more about this) or request your services.
During the checkout process, you should also aim to capture their email or contact information, if you haven’t already. You should also suggest upsells and cross-sells as well.
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Retain Customers
The final step of the sales funnel is the retention stage. After you make a conversion, you should plan to stay in touch with a customer and get as much value as possible out of them.
If you collected their email in a previous stage, this can be incredibly easy. Using automated email marketing campaigns can help you stay on their radar and you can encourage more sales by offering special discounts as time goes on.
Following These Steps to Create a Sales Funnel
If you want to create a sales funnel that works, you need to take every stage seriously. Make sure that you’re utilizing each one of these stages if you want to get more sales and build a more profitable business.
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