Have you created the perfect product for your business but aren’t sure how to package it?
No matter how good your product is, your packaging needs to equal your product. Mass Production packaging protects your products during shipping and helps your customers open the products without any problems.
Your packaging also speaks to your brand as much as your products do, so this isn’t an area that you can ignore.
Whether you’ve just started your business or are re-branding your products, this article is for you. Keep reading to learn our top tips for packaging your products as a business owner.
Be On-brand With Fonts and Colors
Before you go and make a huge order for your product packaging, you need to make sure your packaging matches your brand.
If you already have a brand, think about how your product fits with your brand philosophy. How well does it fit with your existing product lines? If you don’t have a brand, remember that one of the keys to brand appeal is making sure your fonts and colors match your product and brand philosophy.
When choosing your brand colors, you need to consider color psychology and how certain colors make us feel. For example, let’s say you’re creating a clean skincare line. You might want to think about using white backgrounds and colors to accent parts of the packaging and product.
You also need to think about what fonts you use on both your products and your packaging. The packaging design should reflect the spirit of your company. The fonts also need to be clear and easy to read.
Fonts and colors also help your brand stand out, so make sure to do some market research before you start designing your packaging. If everyone in your niche is using black and white packaging, this might not be the best color choice.
Remember to keep the messaging on your packaging simple and on-brand. You don’t want to add paragraphs of text on your packaging because that will only confuse customers.
Instead, use catchy slogans and phrases that exemplify your product and get customers excited to open your product.
Make Sure Your Product Fits
When you’ve decided on the look and material of your product packaging, make sure to order a prototype so you can check how well the product fits.
Imagine how annoyed a customer would be if they ordered a product, received a huge box, and then saw that the product was tiny.
They’d likely think they didn’t get very good value for their money, even if you were upfront about the size of your product on your website. Not only will you save money if you use less packaging, but your customers will like your eco-friendly approach.
The only time your product should be a lot smaller than its packaging is if it’s a fragile item and you need to include lots of packaging in the box.
Whatever the case, make sure you experiment with several types of boxes until you find the right fit.
Aside from boxes, another way to protect your product is by using a poly bag, like the ones from this Poly Bag manufacturer. This is especially important if you have items that are easily scratched, as customers will be likely to exchange these for an unblemished product.
Test the Packaging
Once you’ve solidified your packaging plan, you want to test your packaged items for a couple of things.
First, you want to check that customers can open the product without any problems. Test the packaging yourself first to solve any outright problems, and then ask a friend or family member to open the product.
This should be a person who hasn’t seen your product packaging (or product) before. This way, you’ll simulate what a new customer will experience when opening your product.
Note down whether the person had difficulty opening any of the parts of the package. You’ll want to address these problems before finalizing your packaging.
Remember that a customer’s experience with your product begins with your packaging. You want this to start off positive so that your customers come back again and again.
Think About Social Media
These days, one of the best ways to market your product is to send it to an influencer for free in exchange for an honest review. Influencers often make YouTube unboxing videos, where they show themselves opening up products.
So not only should you think about the outside packaging of your product, but the inside packaging materials as well.
Adding extra touches shows customers that you care about the details. It also helps customers feel like they’re getting more value from you and encourages people to share your products on social media.
Some examples of extra touches you could add to your packaging include adding tissue paper, branded stickers, reusable packaging sleeves, custom tape, and packaging inserts like cards that talk about your brand.
On packaging inserts, for example, you could add a personalized thank-you note or tell your brand’s story. You could also include a miniature poster or a postcard for customers to use later.
Remember that an unboxing video will highlight all the elements of your packaging. This means that you want to make all the parts of your package appealing and on-brand, not only your product.
To understand about Corrugated Boxes industry, Read here
Use Good Packaging to Elevate Your Product
With the rise of social media and people sharing their purchases online, you need to make sure your packaging is as good as your product.
Not only does good packaging include appealing colors and fonts, but it’s easy for customers to open and is an appropriate size. Most of all, your packaging should exemplify your brand and show customers what your company’s all about.
We hope this article helped give you some inspiration when deciding on the packaging for your next product. For more helpful articles, be sure to check out the rest of the blog posts in our business category!
