More than 2 billion people per month access YouTube. When you consider these numbers, it’s not hard to see why YouTube has emerged as one of the best marketing platforms you can use.
Influencers have made fortunes on YouTube, and even small businesses are regularly using this platform to build their brand. How can you tell when a YouTuber is successful? We’re happy to explain.
Keep reading to learn more about the attributes that make a YouTube Creator stand out.
- They Have a Lot of Followers
Followers are one of the easiest ways to tell that a YouTuber is about their business. This is a report card that shows people not only watched their videos and found value from them, but they also want to keep watching more for the foreseeable future.
Once you have followers that are on board with what you’re doing, you can keep marketing to them and building your tribe for years to come.
- Their Videos Get Lots of Views
Check the metrics to see what kind of views the YouTube creator is getting and many successful ones take help of Production music library. Views are another important attribute because it explains that something about your video was interesting enough for people to click on it. This means writing an engaging headline, using search engine optimization (SEO) keywords, and including a catchy thumbnail.
In addition to views, here are some metrics that break down how people watched the content:
- Watch time
- Average view duration
- Impressions
- Average percentage viewed
- Unique viewers
Study these attributes and figure out what it is about the video that is getting results.
- The Content Is Stellar
Always consider the qualitative aspect of YouTube content. Quality is what wins at the end of the day. Most successful YouTubers have something useful, creative, or entertaining about what they do.
Study the content and reverse engineer it to see what demographic of people are likely tuning in, and why.
- Ad Revenue Is Strong
The best YouTubers are also making bank off of advertising revenue. The more views and clicks a video gets, the more they’re able to generate passive income from the ads.
YouTube’s platform matches the tone of the content with advertisements that are on-topic and hitting the right demographics. It generated more than $28 billion in ad revenue in a single year recently, which is a sign that the creator economy is here to stay.
- They Exercise Other Monetization Opportunities
Finally, keep track of how the YouTube creator monetizes their channel in other ways. Many creators are using their viewership and following to sell products and services. Some of the ways people monetize their YouTube channels include:
- Merchandise
- Consultations
- E-Books and Audiobooks
- Courses
- Livestream donations
The avenue of monetization will vary based on the creator’s preference, the brand they’ve built, and what the audience responds to. If you’d like to learn more about how to win big on YouTube, you can read more on The HOTH blog.
Become the Best YouTube Creator Possible
The points above show you what goes into becoming a successful YouTube creator. Optimizing these metrics takes lots of effort and a willingness to re-tool and correct your errors. Once you figure it out, you can earn a lot doing what you love.
The sky is the limit when you’re trying to get the most from your money and branding. Check out our other articles to brush up on these skills.
