Web design agencies and companies alike exist for the benefit of your company. Trusting your online campaign to their web design services will either make or break the future of your business.
Most design companies promise to deliver your business name on top of search engine results, thus multitudes of visitors to your website. But what comes after that? Do the consumers stick around long enough to interact with the page? Do they find what they’re looking for on the site, or do they have to browse other websites to get their desired information? Or perhaps you have the info on-site, but your website takes too long to load.
Part of a web design provider’s services is to take care of your website’s structure and functionality. For example, an aesthetic webpage wouldn’t sustain attracting its customers if the loading speeds were slow. As the captain of your business, you have to make sure it never happens and that you choose the right web design agency to help you with this. In line with this, here are some ways to know if the design agency is doing its job in optimising your website speed:
Animation
Although it was a popular trend in the early 2000s, animation has become a win-or-lose situation nowadays. Gone were the days when WordArt-like fonts and movements were rampant and like slaps to the face in intensity and size. Today, making the animations subtle is the trend that web design services follow. The smaller they are, the lesser they consume data and load fast. The cute button expansion or colour change in your animated hover state can make a huge difference. These elements can also be creatively scattered throughout the website for efficient loading speeds as the consumer scrolls up and down the page.
Pictures
These are often overlooked but are essential in providing more visual information and creating functional highlighting space. Images are also sometimes ignored but can cause slow loading speeds. Knowing the different image file types can help you get through the dilemma of not just putting an image on your website despite the advancements in our technology. You can also use SVGs for your website icons and company logos. PNGs have small file sizes and are best used to include texts in the image. GIFs may be adorable and can add a little spice to your webpage, but they are also notorious for causing lags, thus deciding carefully.
Videos
Another efficient loading time killer but are effective if used correctly. Remember that the average consumer may only want to watch a few seconds of a video clip; thus, only a few or only one of it would already suffice. The best clips on websites are short, small in size, have adequate resolutions, often with no audio or effects, and are played in a loop. An alternative is to incorporate a lower-resolution video with an added blur or colour overlay.
It is important to remember that your website design ultimately decides if the client purchases your goods and services, signs up for subscriptions to your news and information, and refers you to their friends and neighbours. Therefore, choosing the right design company to help make the actions mentioned above possible and persistent can be tricky but feasible.
