First things first, a brochure is a multi-purpose marketing material that has a unique approach to presenting your company’s offers and services. Not only does it give good exposure to what you’re offering, but it also gives the reader some idea on how they can get more information about the products or services that you are advertising. Most of all, it makes your company more credible to potential prospects.
In this blog post, I will be giving you 13 tips when using brochure templates. You can use these tips for your next project or help out a colleague that is new to the industry. These are some of the most helpful and important things you’ll need to know before starting on any brochure design project.
1. Be Clear and Concise
Brochures are brief and concise, so make sure that your presentation is clear and free from any misinterpretation. Present information on a need-to-know basis and avoid unnecessary bulkiness. Always remember that there’s no such thing as too short when it comes to brochures.
2. Make It Compelling
Grab the reader’s attention and make them immediately see how your products or services can help with their needs or desires. Once you’ve caught their interest, they will look through the whole thing and be convinced in doing business with your company. All in all, a compelling brochure makes you more trustworthy.
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3. Make it Engaging
Your brochure should be engaging enough to make them look through the whole thing instead of just flipping through the pages. It should be interesting enough to make the reader want to get more information about your company and its products or services.
Check out examples of engaging brochure templates on Venggage.
4. Know Your Audience
Knowing who your audience is will help you know what their interests are and how you can reach them through your brochure. Aside from having a clear understanding of your potential customers, you’ll also know how to present your company and services more effectively.
5. Come Up With A Catchy Headline
A catchy headline is what will first catch the attention of your readers so it’s important to come up with the best one. A good headline should be visionary, concise, and intriguing enough to make them read more about your brochure.
6. Make Your Brochure Examples Unique
While a brochure maker can be useful, your brochure should be something unique enough to portray your company or services in a positive light. Avoid dullness and the usual presentation of other companies by coming up with an eye-popping design for your brochure. Make it visually appealing so readers will have a good impression of your business even before they start reading about it.
7. Use Contemporary Images
Using contemporary images for your brochure is a good way to catch the attention of your readers. It should be of high quality so they will have more clarity on whatever it is that you are advertising, making them want to read more of what you have to offer.
8. Keep It Simple
More often than not, a complex brochure design can be a bit frustrating for your readers. Making your brochure simple to read and understand will make it more effective in conveying the message you want to deliver. Be careful when using a trifold brochure. Go for a professional-looking layout that is easy on the eyes and conveys the right message about your company or service.
9. Choose The Right Colors For Your Brochure
A brochure that is aesthetically pleasing and eye-catching will immediately catch the attention of your readers. Make sure that you choose the right colors for your brochure and avoid using too much of it as well as flashy ones. More often than not, a tasteful color scheme can be a great way to convey your message.
Venngage
10. Display Your Company Logo and Contact Details
After doing all the hard work in preparing your brochure examples, don’t forget to add your company logo at the back of it together with the contact information so interested readers will have an easy time getting in touch with you. This way, they can avail of your products or services even after the brochure has expired.
11. Make Sure It’s Approachable
Not all readers who will see your brochure have the same level of education so make sure to avoid using too much technical jargon when writing your copy. Use simple words and grammar so everyone can understand it easily. If you don’t, a less educated audience might not fully grasp the message in your brochure.
12. Sell, Don’t Just Inform
Your brochure should be able to show the benefits of using your products or services so start promoting them as soon as possible. Focus more on your strengths and how your items or services can help solve a customer’s problem rather than just tell them how good you are. This way, they will surely think of availing of your items or services.
13. Keep Your Promises
Selling is good but doesn’t exaggerate the facts about what you’re offering to sell it fast. Remember that everything you say in your brochure should be true and not just a bunch of lies to make yourself look better than everyone else. Above all, it should never overpromise so your customers will not be disappointed in the end.
Takeaway
It’s time to rethink your brochure. If you’re looking for a way to spice up the presentation of your company’s products or services, then it might be time to consider using templates for brochures. With so many options out there, it can be difficult to find one that is just right for you and your business needs – but not anymore!
